Revenue Operations
Revenue operations consulting focused on restoring targeting, throughput, and traceability.
WHY CORDATUS
Revenue Operations Built for Defensible Forecasting
Everyone knows the pipeline with healthy stage counts that delivers half the forecast. Target lists come from stale ICP work, and contact data is so outdated that half the outbound bounces. No one tracks which sequences book meetings, and SDR calendar holds lack real qualification. Stalled deals sit mid-funnel, and by close the CRO has recut the forecast twice. Marketing, sales, and finance each hand the CEO a different attribution story for the same quarter.
Build a revenue engine where targeting, engagement, and measurement operate as one system. ICP definition and target lists focus on the accounts that actually convert. The CRM data model and outbound cadence run on documented workflows, with automation handling the volume. Your sellers and revenue operators keep ownership of qualification and deal strategy. Funnel analytics and attribution reconcile activity to revenue as deals close. Sales owns closing, marketing owns demand, and the numbers behind both agree with each other before the board asks.
COMPETITIVE ADVANTAGE
Keep Deals Moving and Your Forecast Honest
Automation Runs the Cadence
List generation, enrichment refreshes, sequence sends, CRM data validation, and pipeline reporting follow documented workflows that stay consistent across every rep, every territory, and every quarter. Volume holds steady through onboarding, PTO, and the quarter-end crunch. Automation handles the routine work, so your team's attention goes to the calls that need judgment, like a disqualified account worth revisiting or a stalled deal that needs a push.
Judgment Rests With Practitioners
ICP definitions, disqualification, sequence positioning, discovery, and deal strategy stay with sellers and revenue operators who understand the buyer and the economics behind each play. The person deciding whether an account is worth the touches, or whether a booked meeting was actually qualified, is accountable for the outcome and can defend the call to a sales leader.
Forecast That Reconciles
Every account touch, sequence engagement, opportunity move, and closed dollar is written to a single source of record as it happens. The CRO's pipeline number, marketing's sourced-influence claim, and the CFO's revenue forecast all draw from the same underlying data. This is Audit-Ready by Default. The revenue engine keeps its own proof current. A board review or comp plan audit finds the data already reconciled across every function.
STRATEGY-TO-EXECUTION STACK
Fill Your Pipeline with Deals That Close
Your pipeline grows when the right accounts get attention and every result is traceable. Strategy and Advisory defines your ideal customer profile so you target buyers ready to convert. Your outbound runs on repeatable workflows from Operations and Process Engineering, while Technology and AI keeps your data accurate through automated enrichment, sequencing, and attribution.
As you scale, Managed Services keeps coverage steady so you close more deals and prove what drove the revenue.
Strategic List Building
Target account definition and contact lists built against the profile that converts, sourced from web scraping, job postings, and public records as well as standard databases, and ranked by live intent signals. Outbound reaches the accounts most likely to buy at the moment they start looking.
Data Enrichment
Contact and account records verified, completed, and refreshed on cadence, so the team’s CRM reflects who currently holds the role, where they report in the org, and how to reach them.
CRM Optimization
The data model and reporting built against how the business actually sells, so the system supports the motion the team runs every day. Automated routing, deduplication, and validation keep the data clean as volume grows. Reps adopt a CRM that saves them time, and leadership gets reporting that holds up in a forecast review.
Multi-Channel Outbound
Email, phone, and social sequences run to a documented cadence with response tracked at every touch, so reply, meeting, and pipeline conversion are visible per rep, per persona, and per play.
SDR and BDR Teams
Qualification, discovery, and meeting setting are handled ahead of the sales conversation, so account executives spend their time with prospects who match the profile and have already been through a real qualifying call.
Pipeline Management
Stage discipline, follow-up cadence, and deal hygiene run against defined exit criteria. The forecast reflects only opportunities that meet each stage’s criteria, and stalled deals get reclassified on time.
Funnel Analytics
Conversion measured at every stage from top of funnel through closed revenue, so leadership sees where volume is lost, which segments meet conversion targets, and which plays generate enough pipeline to justify their cost.
Attribution Modeling
A defensible answer to which activity produced which revenue, built on multi-touch data captured as engagement happens and reconciled across the channels that touched each deal.
Sales and Marketing Alignment
Shared lead definitions, agreed handoff points, service-level commitments, and one set of numbers that both teams share. Decisions replace the disagreements that used to eat quarterly reviews.
WORKS WITH YOUR STACK
Built to Run in the Tools You Already Use
Platform-agnostic and built for your stack. When new platforms come into scope, we advise on changes that improve throughput and accuracy.
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CORDATUS DELIVERY METHOD
Disciplined Framework for Predictable Revenue Growth
Cordatus Delivery Method turns a pipeline that misses its number into one that supports a forecast leadership can trust. The work is sequenced so the CRM and the cadence run clean before the reporting is built on top.
01
Diagnosis & Value Mapping
Current ICP, target lists, CRM data quality, outbound cadences, pipeline stages, and attribution get audited end to end. The places where the funnel leaks and the numbers disagree get identified, and each gap is quantified by the pipeline or the reporting accuracy it costs. The output is a clear view of the funnel’s leak points, the data that cannot yet be trusted, and the highest-value fixes to address first.
02
Architecture & Roadmap
The target revenue operation takes shape. The ICP definition, the CRM data model, the sequenced cadence, the stage exit criteria, the attribution model, and the reporting cadence are designed to work as one system. That design becomes a build plan, sequenced so the changes that produce the most pipeline or the most reliable measurement come first.
03
Integration & Deployment
CRM changes go live, enrichment routines run, sequences launch, stages tighten, and the attribution model captures activity across every channel. Automation takes on enrichment, cadence, and reporting mechanics while your sellers and revenue operators own the discovery, disqualification, and deal decisions.
04
Continuous Optimization
The engine runs on cadence. Sequences and stage criteria get tuned as buyer behavior and the market shift. The attribution model tracks the change, and pipeline discipline stays consistent through quarter-end. Each forecast review starts from a number that the CRO, the CMO, and the CFO all accept.
QUESTIONS
Get Clear Answers Before You Commit
What does Cordatus actually do for our revenue operations function?
Cordatus designs and builds the operating system for the function. That covers ICP definition and list building; the CRM data model and outbound cadences; the qualification and pipeline discipline that keeps the forecast honest; and the attribution and reporting that prove what produced revenue. Your sales, marketing, and RevOps leaders retain ownership of strategy decisions while routine volume and record-keeping run on defined processes. When additional capacity is needed, the Cordatus managed services group can support day-to-day operations.
Does our CRO stay in control of the pipeline?
Yes. Your CRO, CMO, and RevOps lead retain ownership of the ICP, the offer, deal strategy, and the forecast committed to the board. The workflows, automation, and measurement that Cordatus installs carry outbound, qualification, hygiene, and reporting cadence. The function runs as your operation under your leadership’s direction.
How does Cordatus attribute pipeline and revenue when a deal touches half a dozen channels?
Multi-touch attribution needs the record built while the deal is still alive. Each interaction is logged the moment it happens, from the first sequence reply through discovery, opportunity creation, and each subsequent stage transition. When a quarterly business review comes up or marketing needs to defend spend, the pipeline and revenue each channel actually influenced are already tied back to it. This is what Audit-Ready by Default looks like inside a revenue function: the record for a deal is complete by the time it closes.
How does Cordatus clean up a CRM without stalling active pipeline
The data model, required fields, and stage definitions get redesigned alongside the live system. Changes migrate in phases keyed to the sales motion, so reps continue working live deals while the corrected structure rolls out one stage at a time. Deals keep moving, and the historical data gets normalized against the new structure once each phase completes.
What happens to pipeline coverage when a rep leaves or a role stays open?
List building, enrichment, sequencing, and pipeline hygiene run on defined workflows that continue through turnover. Outbound volume and pipeline coverage stay constant while a seat is empty. Onboarding a new rep means learning a documented cadence and a CRM that already matches how the team sells, so new hires plug into a working system instead of building their own.
How does Cordatus get sales and marketing to agree on what a qualified lead actually is?
Lead definitions, scoring, service-level commitments, and handoff criteria are worked with both teams and codified in the CRM, so the same lead qualifies the same way whether marketing sees it first or sales does. Marketing-qualified lead (MQL), sales-qualified lead (SQL), and pipeline counts reconcile to one source, and the meeting where both sides used to argue definitions gets replaced by a review of what actually converted.
Build a Revenue Engine You Can Count On
Let’s map where your revenue engine stands today and design the operation that closes the leaks and reconciles the numbers.
